I was turned on to him by my web masters at Avant Studios. Avant had designed both my wholesale and retail web sites. My wholesale site at www.tinybundles.com was primarily informational whereas my retail site at www.tinytinyclothing.com was created for well, retail purchases.

My retail site had been established for well over a year with next to no activity. I had asked my guys at Avant about referring someone who could optimize the search engines for my retail web site. They were reluctant to give me any, as they were unsure of how they performed. Then back in November, the guys finally gave me the name of a person that they heard I could trust.

This is where Brian McCullough comes into play. I called him and explained my plight. He told me he would visit my web site and then put a proposal together of various options that would be available to me.

True to his word, Brian sent me a proposal that contained four different options. As I read through the categories of each option, some I was familiar with, most I was not, like social networking marketing, Facebook, Pay-Pre-Click management, blog campaign and solidifying external web content, it was like trying to read Greek. Sure, I am bilingual, but Greek isn’t one of the languages I speak.

The last time I had to think about search engine optimization was way back in 1997 with the development of my first “retail only” web site. The competition for businesses selling preemie clothing way back in the day was not like it is today. The only thing I really remember about utilizing a service for search engine optimization was that I paid Yahoo a certain dollar amount to appear in their first few pages.

After trying to make heads or tails of these presented options, I had the good fortune to meet Brian face-to-face at a local Starbucks.

In walked this confident, nice young man. I enjoyed meeting him from the moment I saw him. Enthusiasm and passion is what I saw on his face as he explained his business to me. I thought, “here is a man who is on top of his game and he has got it really going on.” Boy was I impressed. I had many questions to ask him about the categories I knew nothing about. As he started to explain the categories, I think I kind of zoned out for a moment because a lot of what he said was simply flying over my head. I started to feel like an old cassette in a new CD world.

His patience in answering all of my questions, helped me understand the categories that up to this point had only been mere concepts, if that.And he did so with kindness and communicated to me without making me feel like a fool.

That is when he asked me if I would be interested in setting up a blog. I was embarrassed to admit that I didn’t even know what one was. He told me that it was basically a journal where I could write whatever I wanted to about my company. He told me to take a look at other people’s blogs to get a better feel of what blogging is all about.

Brian is a firm believer in the power of the blog. He explained to me that many of his clients had blogs and that he would network all of us together. He mentioned that blogging could also optimize my search engine ratings. I decided to have him set up my blog at www.tinytinyblog.com.  By the way, tinytinyblog is the wonderful name he came up with.

And can I tell you that I just love my blog. I am having the time of my life with it. I hold my blog dear to me as it gives my business a voice, people can see what Tiny Bundles is all about. I think that is cool, very cool.

With the combination of Brian’s optimization program and creation of the blog, I can tell you that I have seen the traffic to my tinytinyclothing double and on its way to tripling its figures. All this happened in a few short months. But even more important than this, the site has started to generate sales. My site had remained dormant for so long, that it was nice to have some orders to make sure everything on my site was working properly. I am so grateful to Brian and the results I have seen that I will always sing his praises.

I had asked him about his company, Interloop Media, yesterday and he explained it to me in a way that made sense. He said that his business does not replace anyone. He optimizes the marketing dollars used by a company on a project, say like a press release that may only be read once and then kind of disappears, maybe even forgotten, and archives it through all sorts of media - hence the name Interloop - looping the media - presenting it to many medias. He is basically helping companies get the best bang for their buck. And who doesn’t want that?

If you are looking for an Internet Consultant, Brian McCullough is whom you want on your team. He is a key player on ours and he should be on yours too.

I am learning leaps and bounds about the whole “blogging” process. It has been explained to me that to get your blog further up in the ratings, it helps to join various blog entities. Technorati.com being one of them. Technorati 

I chose Tehnorati on the suggestion of my web guru Brian McCullough. He turned me on to blogging and is a firm believer in the whole blogging process. I must admit, now that I have a blog, I really, really enjoy it. It brings life to what I do and validates my company’s existence. Not a bad thing at all.

And while I am at it, I get to have my customers know me more than just a company name. I can add my own flair and style and create the kind of image I want to impart and the best thing about it, is that I realize that I really like to write. Which is a good things since I aspire to write at least once a week.

And so the story goes, a blog a day keeps the customers at bay. Thanks for laying your eyes on our words and we hope that we can keep you coming back.Technorati Profile